Fascinating.
If it's not Chico's, well ... I tried two different items ...one, a really terrific spring-white jacket with lace and these great handpainted buttons ...NADA. Didn't sell. And I tried this fun baby-pink jelly purse that was given away by a big Hollywood studio for one of their premieres. It was brand new and adorable. Again ...NADA.
Yet a Chico's skirt I posted last night was up for about 1 minute when I got an inquiry from another Chico-ette. It's anybody's guess as to if it will sell as the skirt does not photograph well. But it sure drew attention pronto!
As a market researcher, I am intrigued. I will be even more intrigued to see how The Gap handles their new Forth & Towne shops targeting this same psychographic. Chico's has done a great job restoring the confidence The Gap stole away from us!
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