More eBay ...

Fascinating.

If it's not Chico's, well ... I tried two different items ...one, a really terrific spring-white jacket with lace and these great handpainted buttons ...NADA. Didn't sell. And I tried this fun baby-pink jelly purse that was given away by a big Hollywood studio for one of their premieres. It was brand new and adorable. Again ...NADA.

Yet a Chico's skirt I posted last night was up for about 1 minute when I got an inquiry from another Chico-ette. It's anybody's guess as to if it will sell as the skirt does not photograph well. But it sure drew attention pronto!

As a market researcher, I am intrigued. I will be even more intrigued to see how The Gap handles their new Forth & Towne shops targeting this same psychographic. Chico's has done a great job restoring the confidence The Gap stole away from us!

Chico's on eBay

Every so often I decide to do a Spring Cleaning and then half my closet ends up on eBay. And there's this weirdly wonderful phenomenon --- the people who wind up as High Bidders on my Chico's stuff are 100% terrific. I mean, nicer ...more courteous ...better sense of humor ...than the people who buy my non-Chico's items. Not that the other folks aren't great. But I think we Chico'ettes really are kind of a cult or at least a club. Or maybe I'm just weird.

Hey, has anybody tried going in with a party to Chico's? Rumor has it that if you bring in at least 6 people for a shopping party, you'll get a discount!

My brilliant blue jacket is going fast ....

Ah pity the poor women of France. All they have are slackers like Chanel, Saint Laurent, Givenchy and the like. Whereas we have Chico's. Chico's of the glorious monthly catalog with its equally glorious monthly coupon. Chico's with its Chico's age-appropriate salesclerks who have never been known to flaunt a naked and/or flat midriff. Clerks who nod knowingly when you mention botched C-section scars and lead you to a gaggle of frothy rainbow tops and billowy scarves. Clerks who call you to proclaim triumphantly: The new Travelers are in! with the same level of excitement previously reserved for: I'm engaged; I'm pregnant; I sat next to Dennis Quaid in Biz Class.
We are a cult, an alive and thriving, growing-in-all-respects Cult of Chico's, ready to unashamedly embrace size 3.5, if need be. (After all, what the hell does a size 3 and a half mean anyway? The only place one is forced to translate into 'civilian sizes' is in the HUGE Chico's section on eBay.)

Anybody catch the stock split in February?